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Research papers

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005
Authors: David Bradford, Nino DeNicola
Company: Itracks
November 13, 2005

Research papers

The changing role of the branch office in supporting brand image and customer loyalty

This paper discusses how the role of the branch office needs to be recast in order 1) to complement, not compete with, electronically delivered services; and 2) to better support the significant number of self-directed investors, including a growing...

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Nino DeNicola
February 1, 2005